Car Colour – it’s more important than you think!

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It can be a long process choosing a new car, there is so much choice on the market at the moment, but once you’ve decided on the vehicle that suits you, then you need to choose a colour. The most popular car colour choices (in descending order) for new cars sold in the UK last year were as follows:
  • Yellow – 12,431 cars sold
    Yellow returned to the top 10 for the first time in three years, though it had a minimal increase in sales of 0.1 per cent.
  • Brown – 15,244 cars sold
    After make something of a comeback in the last couple of years, buyers are rethinking if brown really is the best paint option. It might work for mud-clad 4x4s, but not for many other car types.
  • Orange – 17,429 cars sold
    With colour choice having a direct impact on the resale value of cars, car makers are taking to the tone again for 2017.
  • Green – 27,740 cars sold
    British racing green might have been one of the top choices in years gone by, but times have changed. Just one per cent of the nation’s new models are selected in this paint scheme.
  • Silver – 273,220 cars sold
    With metallic paints costing extra on just about all mainstream cars these days, buyers might be slightly less obliged to choose silver.
  • Red – 303,789 cars sold
    Back in the mid to late ’90s red was the second most selected car colour. It might not be as popular today, but in the last 20 years it has only been out of the top 5 twice (2011 and 2012).
  • Blue – 414,160 cars sold
    One colour that is always in demand is blue.
  • Grey – 465,579 cars sold
    Of the top 10 most chosen colours, grey has had the biggest spike in interest. It’s traditionally a favourite for buyers of premium models but even sporty look appealing in the shade.
  • Black – 542,862 cars sold
    Black is back on trend.
  • White – 552,329 cars sold
    White maintained its position as the UK’s most popular new car colour for the fourth year in a row. More than half a million new car buyers chose the colour last year – a fifth of all registrations!!
So now you’ve decided on your colour preference, have you thought about the other factors? “No!” Your colour choice has implications in more areas than you think.

Firstly, resale value. Resale value is the primary reason to spend time thinking about car color when choosing your next vehicle. Colour can easily affect your vehicle’s resale value by hundreds or even thousands of pounds. Popular colours are more valuable on  the used-car marketplace than unpopular colours. A driver who may be happy with a silver or black, might not want a yellow one.

Secondly, safety and security!! Another interesting reason why car colours matter more than you might think. Colour can affect safety and theft statistics. According to statistics, brightly coloured cars are more frequently stolen than cars painted in a muted colour. Meanwhile, white cars are about 10 percent less likely to be involved in a crash during daylight hours than a vehicle painted in a less visible colour, such as grey, black, blue, red or silver.

Safety and theft risk are certainly two important reasons, and resale value is especially crucial because it can directly affect your financial situation and the amount you’ll be able to spend on your next vehicle, so, while we don’t necessarily believe a driver obsessed with yellow should choose a silver car to make a smart financial move, we do think it’s important to spend some time considering the colour choice for your next vehicle before parting with your cash.

Keep up with all Car Hire News here.

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